Reinforcement is the product.
Learning supports the system. Reinforcement makes it stick. Monday Morning Implementation (MMI) is the weekly cadence that turns one behavior into consistent execution.
The Problem
Training alone doesn't change behavior
- Training creates insight, not behavior
- Leaders drift back to what's familiar
- Reinforcement never happens
- Culture stays the same
87%
of training content is forgotten within 30 days without reinforcement
Monday Morning Implementation
What gets reinforced weekly becomes the default
One behavior at a time
Not ten priorities competing for attention. One focus, practiced until it sticks.
Applied in real work
Not theory or simulations. Actual situations with your actual team.
Reinforced weekly
So drift doesn't win. Consistency beats intensity every time.
What leaders stop doing
- Fixing problems for the team
- Rescuing when things get uncomfortable
- Over-directing capable people
- Relying on reminders and motivation
What starts happening instead
- Clear ownership without micromanagement
- Better thinking through better questions
- Consistent execution across teams
- Less leadership drag and fewer repeat problems
The Weekly Rhythm
What happens every week (MMI)
Not when leaders have time. Weekly. This is how behavior becomes consistent.
Pick one behavior to reinforce (keep it simple).
Apply it in real work the same week.
Complete a 3-minute reflection to lock the learning.
Manager check-in: reinforce the behavior, not the intention.
Repeat weekly until it becomes the default.
When reinforcement becomes the default
Leaders stop fixing and start coaching. Teams take ownership. Execution becomes consistent.
Operating Principle
Guide Don't Drive™
Guide Don't Drive™ is the operating principle underneath our work: leaders guide behavior through clarity and structure instead of fixing, rescuing, or over-directing.
Explore the frameworkFor CEOs
If you're looking to operationalize this across the entire business, Guide Don't Drive™ is the CEO operating system.